Trust is essential in building any collaborative business relationship, even more so in a franchised environment. When potential franchisees decide to enter into an agreement with a franchisor, they trust their investment will be well protected and supported. Likewise, when franchisors approve new franchisees into the system, they trust that the franchisee will adhere to all the operational brand standards, ensuring customers have a consistent experience wherever they visit the brand. Understanding the interdependent nature of the importance of trust within the franchise system is critical. Transparency andconsistency are the most important aspects of trust in a franchisee-franchisor relationship; let’s take a closer look.
