The one area of the franchised business model I consistently see as an opportunity amongst the franchise community, regardless of the brand, is a need for more focus on deepening ties into the community the franchisee operates. It cannot be overstated that strong community relationships lead to enhanced sales results and a more attractive employer value proposition, increasing your talent pools in a very competitive labour market across much of North America. Let’s examine why community connections matter when building sales and how they help you with your recruiting and hiring efforts.
